Today, the average web surfer can search for a number of differently phrased words or key words related to a specific topic and still come up with a plethora of great information from a myriad of sources. However, the world wide web was not always so easy to navigate.
There was once a time when one had to know the exact wording of a website’s title to find what they were looking for. To start from the beginning, let’s define what search engine means.
A search engine is a software program or script available through the Internet that searches documents and files for keywords and returns the results of any files containing those keywords.
The History of Search Engines
An internet search back then was not able to provide a user with related topics and keywords, and adding a URL to an engine’s index sometimes took weeks to complete. Today, there are thousands of different search engines available on the Internet, each with their own abilities and features.
But nowadays, having the technologies and internet possibilities turned our lives into something great and amazing, we can definitely say that it was a long way for search engines to take off.
Modern search engines are pretty incredible – complex algorithms enable search engines to take your search query and return results that are usually quite accurate, presenting you with valuable information nuggets amidst a vast information data mine.
Google, being one of the first companies which have created the search engine called for utilize backlinks for search where any mention (using the citation notations) of web-site on another web-site counted it as a vote toward the mentioned site.
Having search optimization and technologies developed and improved by this time, Google search engines and other major search engines like Bing and Yahoo tried to use large, numerous computers in order to search through the large quantities of data across the web.
Along with all of the technologies, internet’s opportunities and high demand from the audience, the vast majority of the companies had to take this change, adjust the solution they had and create something that could answer on customer’s needs. Of course not all of them took the changes easily, – some companies went bankrupt but some of them were strong enough (being able to adapt to the change) to survive.
Google is one of the examples of how company could reform its policy, build up new approaches according to the user’s needs and increase its dominance so now, every one knows what Google is!
Why is Google so widespread and well-known in the world?
What does Google offer now? What is the secret that Google has to cater user’s particular interests? To get the answers on all of these questions, you need to keep on reading.
To start from the beginning, Google Inc. is American search engine company, established in 1998.
Google began as an online search firm, but it now offers more than 50 Internet services and products, from e-mail and online document creation to software for mobile phones and tablet computers. Google’s broad product portfolio and size make it one of the top four influential companies in the high-tech marketplace, along with Apple, IBM, and Microsoft.
Offering everything from image searches, map searches, news searches, etc, Google is the most well-known and widespread search engine users select. Despite this myriad of products, its original search tool remains the core of its success. With impressive keyword relevancy and a continuously improving search algorithm, it’s easy to see why Google is still the reigning champ.
So what is secret of Google that makes it so successful?
It is Google’s values and its mission. Google’s mission statement and vision statement reflect the powerful position of this company in terms of what it wants to achieve. The mission statement defines the strategies of the business, such as the development of new products. In a similar way, the company’s vision statement pushes the organization to achieve new heights, such as through rapid innovation.
Google follows its vision statement and mission statement through its generic strategy and intensive growth strategies.
What is Google’s Vision Statement?
Google’s vision statement is “to provide access to the world’s information in one click.”
The definition of this mission statement has three variables, namely, world’s information, accessibility, and one click. The firm fulfills the world’s information component of the vision statement by crawling webpages. The company maintains databases containing indexes of these websites.
Google fulfills the accessibility component by offering its search engine services to everyone around the world. The one click component of the vision statement refers to easy access to information. The firm fulfills this component by offering innovative products, such as the easy-to-use Google Search.
Thus, the company effectively follows its vision statement.
What is Google’s Mission Statement?
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
Ever since its beginnings, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
As an every day user, you have to admit Google is utterly indispensable in your every day life. For every interference it is the one that helps a lot. That is why Google Search Engine is the best search engine in the world and it is also one of most popular product from Google.
Almost 70 percent of Search Engine market has been acquired by Google. The tech giant has always trying to improve the search engine algorithm to provide best results to the end-user. Thus, the success of Google is directly connected to the efforts of the company to fulfill its mission statement and vision statement.
So could anyone challenge Google’s dominance?